I've spent 25+ years founding companies, writing code, delivering projects, and selling enterprise technology. At Spryker, I lead global SE and Partner GTM — where platform vision either meets commercial execution or doesn't.
I started as a founder and developer in 1999 — building web products before there were playbooks for it. That origin shapes everything: how I assess technical feasibility by instinct, how I read a room of engineers differently than a room of executives, and why I never confuse a good demo with a good deal.
From there, delivery leadership, then Solution Engineering — each role putting me at a different table. Product, sales, delivery, partners. Today I operate where all four meet.
I chose Spryker because it's built for the complexity that enterprise B2B actually demands — not a simplified version of it. When buyers need to differentiate through custom processes, flexible architectures, and business models that don't fit a template, that's where Spryker wins. And that's where getting the presales motion right determines whether a deal creates real transformation or just another failed implementation.
Today I lead an SE team across multiple regions and verticals, working with SI partners and enterprise buyers in manufacturing, distribution, and marketplace environments. The deals I care most about are the ones where the buyer's internal complexity is the real opponent — not the competition.
What I keep coming back to: whether SE orgs should own pipeline numbers or stay purely advisory — and what you lose either way. Why most partner co-selling motions look great on slides but collapse in the first joint discovery call. And how to scale presales quality across regions without turning every deal into a process exercise.
Home is Mallorca. Most mornings start with a run along the coast or a ride into the Tramuntana — not for content, just because it's the best way to think before the calendar takes over.
I run three to four times a week, cycle when the legs say yes, and have learned more about discipline from a 10K training plan than from any leadership book.
If you're ever on the island and looking for good people to run or ride with, these are my crews:
